The structure that gets replies. Customize and send.
Use this for cold outreach to potential clients, collaborators, or media features. Personalize the [brackets] — generic emails get ignored.
Cold Client Outreach
Subject: Quick idea for [THEIR COMPANY/NAME]
Hey [First Name],
I came across [specific thing about them — post, project, website] and [genuine observation about it].
I help [YOUR TARGET CLIENT TYPE] with [SPECIFIC PROBLEM YOU SOLVE]. I noticed [specific observation about their situation that makes them a good fit].
[1-2 sentences of your most relevant result or experience — concrete and specific]
Would a 15-minute call make sense? I have time [DAY] or [DAY] if that works.
Either way, keep doing great work — [specific compliment about something real].
[Your name]
[Title, Company]
[Link]
Collaboration Pitch
Subject: Collab idea — [QUICK DESCRIPTION]
Hey [First Name],
I've been following your work on [PLATFORM/TOPIC] — [genuine specific observation about what they do].
I'm [YOUR NAME], [1-sentence description of what you do and who you help].
I had an idea: [SPECIFIC, CONCRETE COLLABORATION CONCEPT IN 2-3 SENTENCES. Be specific — not "we should collab" but "I'd love to do an IG Live with you where I walk your audience through [X] and you cover [Y]"]
I think this would be valuable for your audience because [specific reason]. Here's what it would look like on my end: [your contribution].
Up for a quick chat to explore it? Let me know!
[Your name]
Podcast / Media Feature Pitch
Subject: Guest pitch: [EPISODE TOPIC IDEA]
Hi [Host Name],
Big fan of [PODCAST NAME] — especially your episode on [SPECIFIC EPISODE THEY'LL RECOGNIZE]. [One genuine sentence about why you liked it or what it made you think about].
I'd love to pitch myself as a guest. Here's what I'd bring:
**Topic:** [Specific episode concept in one line]
**Key takeaways for your audience:**
- [Takeaway 1]
- [Takeaway 2]
- [Takeaway 3]
**Why I'm the right person to cover this:** [1-2 sentences — your specific experience or results]
**Past appearances (if any):** [Links or leave blank]
Happy to adjust the angle if there's a better fit for your audience. Let me know if you'd like to chat.
[Your name]
[Website] · [Social]
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