Build an irresistible offer in 30 minutes. Work through each section.
A great offer answers: who is it for, what's the transformation, what's included, and why now. Fill in every section.
Section 1 — The Transformation
Before your offer:
[What your ideal client's life/business looks like right now. Be specific and painful.]
After your offer:
[What their life/business looks like after working with you. Specific outcomes, not vague feelings.]
The transformation in one sentence:
"You go from [BEFORE STATE] to [AFTER STATE] in [TIMEFRAME]."
Section 2 — The Ideal Client
Who is this offer PERFECT for:
[Describe them in 3-5 sentences. Age, situation, what they've tried, what they believe, what they want.]
Who this offer is NOT for:
[Being specific about who it's not for actually increases conversions. Be honest.]
Where they are right now:
[Describe the moment they realize they need help. What triggers their search?]
Section 3 — The Deliverables
What's included (be specific about every piece):
✅ [Deliverable 1] — [what it does for them in 1 sentence]
✅ [Deliverable 2] — [what it does for them in 1 sentence]
✅ [Deliverable 3] — [what it does for them in 1 sentence]
✅ [Deliverable 4] — [what it does for them in 1 sentence]
Bonuses (optional but powerful):
🎁 [Bonus 1] — [specific value]
🎁 [Bonus 2] — [specific value]
Section 4 — Pricing & Positioning
Price: $[AMOUNT]
How to justify the price (the ROI framing):
"If [OFFER] helps you [SPECIFIC RESULT], what is that worth to you? Most clients say it's easily worth $[HIGHER NUMBER]."
Payment options (choose 1-3):
□ Full pay: $[AMOUNT] (offer 10-15% discount for full pay)
□ Payment plan: $[AMOUNT]/month × [X] months
□ Done-for-you: $[PREMIUM AMOUNT]
The "why now" urgency:
[Enrollment deadline, limited spots, price increase, bonus expiring — make it real]
Want the full SMILE vault?
Access 50+ planners, journals, Canva templates, and marketing guides — all free.