Step 1 of 6
What are you selling?
This determines the structure and language of your offer.
Step 2 of 6
Who is this offer for?
Be as specific as possible. "Busy moms who want to lose weight" beats "women who want to get fit".
Step 3 of 6
What specific problem does it solve?
Think about the pain point your client has right before they find you.
Step 4 of 6
What's included in your offer?
List each item on a new line. Be specific — "3 strategy sessions" beats "coaching calls".
Step 5 of 6
What's the result or transformation?
Where does your client end up after working with you? Make it specific and desirable.
Step 6 of 6
What's your price point?
Enter your actual price or your intended price range. This goes directly into your offer summary.